Australia and New Zealand’s largest cinema exhibition chain, Event Cinemas, released a survey Friday showing 83 percent of respondents plan to go to the movies within 12 weeks of reopening.
94 percent of respondents said they plan to attend the cinema either as often or more often than before.
The survey also found cinema is the activity respondents were most likely to do once public spaces reopen, ahead of meeting friends, shopping, and restaurants.
The survey interviewed more than 20,000 people members of Australian cinema loyalty program Cinebuzz, which may skew the results towards the self-selecting demographic of cinema attendees.
“Our research tells us that there is an overwhelming, pent up demand for people to return to cinemas,” Event Cinemas’ Director of Entertainment Australia Luke Mackey said in a press release.
Check out the full article here: https://www.boxofficepro.com/event-cinemas-survey-australia/